Answers HubSpot Inbound Marketing Certification Exam

All of the following are examples of a SMART goal EXCEPT:

·         Increase year over year traffic by 30%.

·         Significantly reduce the amount of time the team spends on creating content.

·         Add five new content formats to the website by end of year.

·         All of the above are SMART goals.

Which of the following is NOT a category you should organize your content audit by? (HubSpot Inbound Marketing)

·         Buyer’s journey stage

·         Content length

·         Lifecycle Stage

·         Content title

True or false? Social media is a key driver for word-of-mouth marketing.

·         True

·         False

Which of the following is NOT a benefit of having a social media strategy?

·         Social media helps you expand your other marketing efforts.

·         Social media helps you attract buyers.

·         Social media helps you send better emails.

·         Social media is a key driver for word-of-mouth marketing.

True or false? A buyer persona is as important as business objectives when developing a social media strategy.

·         True

False