HubSpot Inbound Marketing Certification Answers 2024

HubSpot CMS for Developers Certification Exam

What is the buyer’s journey?

·         It’s the process that someone goes through after they’ve made a purchase.

·         It’s the process our buyer goes through when learning about your brand.

·         It’s the active research process someone goes through leading up to a purchase.

·         It’s the inbound methodology, but from the buyer’s perspective.

If your content is focused on the different solutions to your buyer persona’s problem, where would that content fit into the buyer’s journey?

·         Awareness

·         Consideration

·         Decision

·         All of the above

Which departments should be involved in creating content?

·         All departments

·         Just marketing

·         Just marketing and sales

·         All customer-facing departments